MAJOR REBRAND FOR ENTIRE COMPANY
NEW COLLATERAL AND CORPORATE IDENTITY MANAGEMENT INCLUDING SITE SIGNAGE
ONGOING WEEKLY ONSITE MARKETING IMPLEMENTATION
MEDIA MANAGEMENT, INCLUDING PRINT, DIGITAL
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION FOR WEBSITE, ADVERTISING COPY
CAUSE MARKETING STRATEGY AND IMPLEMENTATION
Tilly’s Crawler Parts is a Toowoomba institution having provided earthmoving machinery and parts across Queensland and Australia for 35 years.
We were brought in at an exciting stage for the company, with the desire for a fresh corporate identity which would reflect the new parts division, now a major part of the business. A complete brand strategy outlined the new direction, and then began a lengthy process to develop a new logo which still honoured the brand’s equity. The new logo was rolled out across every part of the business, from outfitting the 70 staff with new uniforms, to building and vehicle signage, both digital and printed collateral and all new promotional gear for trade shows and field days.
Ongoing work with Tilly’s sees us working with the team one day a week in-house, providing assistance with every aspect of the business’ marketing, media management and PR.
Tilly’s philanthropic mission to make a difference in the areas where their clients live, work and play sees the company sponsor events, charities and families, both in Toowoomba and regionally. A cause marketing focus has seen the birth of the Tilly’s Resilience Project, bringing Paralympian and IronMan Brant Garvey to speak to school students about the importance of personal resilience.